"By the time Joshua Tickell and Rebecca Harrell Tickell’s documentary about billionaire businessman/philanthropist John Paul DeJoria is over, you’ll want to know DeJoria. You’ll want to work for DeJoria. Hell, you’ll want to be adopted by DeJoria. The laudatory tone of this well-meaning, inspirational effort is so extreme that even Frank Capra might have dismissed it as being too good to be true."
- By Frank Scheck, The Hollywood Reporter